Screen templates

Guidelines
  • We use the business colors in video to differentiate IDEXX businesses and to reinforce the IDEXX brand.
  • Always use the Adobe After Effects compositions provided for opening titles and closing screens.
  • Use Swiss 721 font family for videos.
     
Safe zones

We use the action safe and title safe zones as guides to ensure text and graphic elements will not be cut off on different display types.

Place all text inside the title safe zone to ensure its readability. Important graphic elements should fall inside the action safe zone. Background images and secondary elements may bleed outside the action safe zone.

Animation styles
 

Animation behaviors and scene transitions

IDEXX logo
  • The IDEXX logo may only fade in and out of the screen. No additional animation is allowed.
     
Taglines
  • The “Test with Confidence™” tagline also animates in a predefined manner. If you’re using Adobe After Effects, use the “slow fade on” preset. If other software is being used, try to match the effects as closely as possible. See the IDEXX video sample MP4 file for reference. No additional animation is allowed for these taglines.
     
Scene transitions
  • Scene transition styles are left to the editor’s discretion. Like animations for text and other graphic elements, transitions should never be gratuitous or unnecessarily flashy and should move the viewer through the video in a logical and consistent manner.

 

Motion graphics

Motion graphics can condense a lot of information into short, informative, and visually appealing presentations. Often motion graphics begin with or are based on a static information graphic. At IDEXX, we use motion graphics to explain processes, illustrate work flows, depict data, and more. The style of elements used in motion graphics should adhere to those outlined in the Icons and illustration guidelines available through IDEXX Marketing Communications.

Technical specifications

File formats
  • MP4 wrapper
  • H.264 codec
     
Camera (Taken off camera and prepared for raw review and usage)
  • Resolution: 1920 px Ă— 1080 px
  • Bitrate: 10–12 Mbps
  • Frame rate: 29.97 (This should be set in camera)
     
For iterative review of work in progress
  • Please consider file size and download time when preparing pieces for stakeholder review.
  • Resolution: 1280 px Ă— 720 px (Smaller sizes may be acceptable as well; email your IDEXX contact for their preferred method of receiving files for review)
  • Bitrate: 3–6 Mbps
  • Frame rate: 29.97 (In camera)
     
Final
  • Resolution 1920 px Ă— 1080 px
  • Bitrate: 6–10 Mbps
  • Frame rate: 29.97 (In camera)