IDEXX Online Orders banners

Banner ads for IDEXX Online Orders follow strict guidelines.
 

Headline
  • Linespace: 2.5 em (40 point) or 2.75 em (44 point)
  • Font: Lato Regular
     
Subhead
  • Linespace: 1 em (18 point) or 1.25 em (22 point)
  • Font: Lato Bold
     
Button size
  • Width: 110 px
  • Height: 40 px
  • Border: 5 point, #97999b
     
Button title (This copy should never break)
  • Linespace: 1 em or 1.25 em
  • Font/color: 16 point Lato Regular, #585859 or 80% black
     
Character count
  • Headline: up to 40 characters
  • Subhead: up to 72 characters
  • Button: up to 12 characters
     
Notes
  • Banners are responsive, so line breaks and type sizes will change.
  • For final versions, save desktop and mobile images without copy or button.