Banner ads for IDEXX Online Orders follow strict guidelines.
 

Headline

• Linespace: 2.5 em (40 point) or 2.75 em (44 point)
• Font: Lato Regular
   

Subhead

• Linespace: 1 em (18 point) or 1.25 em (22 point)
• Font: Lato Bold
   

Button size

• Width: 110 px
• Height: 40 px
• Border: 5 point, #97999b
   

Button title (This copy should never break)

• Linespace: 1 em or 1.25 em
• Font/color: 16 point Lato Regular, #585859 or 80% black
   

Character count

• Headline: up to 40 characters
• Subhead: up to 72 characters
• Button: up to 12 characters
   

Notes

• Banners are responsive, so line breaks and type sizes will change.
• For final versions, save desktop and mobile images without copy or button.