Static (brand and product)

Before creating your ad, you’ll need to prepare an image file that is sized and formatted appropriately. Common North American specifications and dimensions are listed below. Digital ad requirements vary by website/digital partner. Confirm requirements prior to finalizing assets.

Recommended ad sizes (in pixels)

• 300 × 250
• 728 × 90
• 336 × 280
• 300 × 600
• 160 × 600
• 320  × 100
• 320 × 50
• 468 × 60
   

File types

• Formats: GIF, JPG, PNG, SWF, ZIP, or HTML5, conforming to Google specifications
• The maximum number of files included in a .zip folder is 40.
• Maximum size: 150 KB
   

Best practices

• Use headlines that are consistent with your offer on your landing page.
• Keep calls to action (CTAs) succinct; avoid terms like “Submit” or “Download”; instead say “Get…”
• Be entertaining, convey the benefits to the prospect, and keep it simple.
   

Use of brand elements

• Use the IDEXX logo to brand your ad so you can focus on the product name. Please note that on banner ads, logo size standards are flexible. I-space around logo should be maintained whenever possible.
• If circles of innovation are used on banner ads, they should be the width of the “EXX” in the IDEXX logo within the ad, per brand standards. Circles of innovation can be divided horizontally to allow space for logo and I-space, as we do in our generic ads. The circles of innovation should not be used this way unless space for logo is an issue.

Animation styles

Before creating your ad, you’ll need to prepare an image file that is sized and formatted appropriately. Common North American specifications and dimensions are listed below. Digital ad requirements vary by website/digital partner. Confirm requirements prior to finalizing assets.

Recommended ad sizes (in pixels)

• 300 × 250
• 728 × 90
• 336 × 280
• 300 × 600
• 160 × 600
• 320  × 100
• 320 × 50
• 468 × 60
   

File types

• Format: HTML5, conforming to Google specifications
• The maximum number of files included in a .zip folder is 40.
• Maximum size: 150 KB
• Animations can be looped, but the animations must stop after 30 seconds, per Google limit.
• Animated GIF ads must be slower than 5 FPS.
   

Best practices

• Use headlines that are consistent with your offer on your landing page.
• Keep calls to action (CTAs) succinct; avoid terms like “Submit” or “Download”; instead say “Get…”
• Be entertaining, convey the benefits to the prospect, and keep it simple.
• Duration of one animated cycle should not exceed 8–10 seconds.
• Google limits animated ads to 30 seconds in length.
   

Use of brand elements

• Use the IDEXX logo to brand your ad so you can focus on the product name. Please note that on banner ads, logo size standards are flexible. I-space around logo should be maintained whenever possible.
• If circles of innovation are used on banner ads, they should be the width of the “EXX” in the IDEXX logo within the ad, per brand standards. Circles of innovation can be divided horizontally to allow space for logo and I-space, as we do in our generic ads. The circles of innovation should not be used this way unless space for logo is an issue.

IDEXX Online Orders

Banner ads for IDEXX Online Orders follow strict guidelines.

Headline

• Linespace: 2.5 em (40 point) or 2.75 em (44 point)
• Font: Lato Regular
   

Subhead

• Linespace: 1 em (18 point) or 1.25 em (22 point)
• Font: Lato Bold
   

Button size

• Width: 110 px
• Height: 40 px
• Border: 5 point, #97999b
   

Button title (This copy should never break)

• Linespace: 1 em or 1.25 em
• Font/color: 16 point Lato Regular, #585859 or 80% black
   

Character count

• Headline: up to 40 characters
• Subhead: up to 72 characters
• Button: up to 12 characters
   

Notes

• Banners are responsive, so line breaks and type sizes will change.
• For final versions, save desktop and mobile images without copy or button.

IAB standards

For rich media, download and use the comprehensive Interactive Advertising Bureau (IAB) Guidelines.