Companion Animal Group (CAG)
Guidelines for creating brand-compliant assets
How to adapt an existing asset
BEST OPTION FOR: Fast transcreation
Follow these steps:
1. Click on the product or campaign link below to view existing approved assets in Widen.
2. Download the asset source file and translate it for your region.
3. Name your new approved asset. Follow the file naming taxonomy.*
4. Upload your asset to Widen using the correct upload profile* for your language.
*Download the file naming taxonomy and upload profile instructions from Widen
Use these brand elements as you adapt an asset
How to use an approved template
BEST OPTION FOR: Creating a new compliant asset
Follow these steps:
1. Click the links below to access approved asset templates in A4 size from Widen.
2. Download the template source file and create your new asset in your local language.
3. Name your new approved asset. Follow the file naming taxonomy.*
4. Upload your asset to Widen using the correct upload profile* for your language.
*Download the file naming taxonomy and upload profile instructions from Widen
TIP Copy and paste medically-approved text from the product page on your idexx.com website.
Use these brand elements as you modify a template
How to make brand-compliant assets
with an agency
BEST OPTION FOR: Professional agencies outside of IDEXX
NOTE
- This is the most time-intensive approach for creating branded assets.
- This approach should only be used when creating new assets with professional agencies (e.g. for print ad design).
- Plan extra time for the required reviews and approvals.
Follow these steps:
1. Choose the right specifications and guidelines below for your needs.
2. Use the brand elements below to ensure your asset is brand-compliant.
3. Get all required medical and legal approvals.
4. Review your asset with the Marketing Communications team for final brand approval.
5. Name your new approved asset. Follow the file naming taxonomy.*
6. Upload your asset to Widen using the correct upload profile* for your language.
*Download the file naming taxonomy and upload profile instructions from Widen
