Companion Animal Group (CAG)

Guidelines for creating brand-compliant assets

How to adapt an existing asset

BEST OPTION FOR: Fast transcreation

Follow these steps:

1. Click on the product or campaign link below to view existing approved assets in Widen. 
2. Download the asset source file and translate it for your region. 
3. Name your new approved asset. Follow the file naming taxonomy.*
4. Upload your asset to Widen using the correct upload profile* for your language.
*Download the file naming taxonomy and upload profile instructions from Widen

Use these brand elements as you adapt an asset

How to use an approved template

BEST OPTION FOR: Creating a new compliant asset

Follow these steps:

1. Click the links below to access approved asset templates in A4 size from Widen.
2. Download the template source file and create your new asset in your local language.
3. Name your new approved asset. Follow the file naming taxonomy.*
4. Upload your asset to Widen using the correct upload profile* for your language.
*Download the file naming taxonomy and upload profile instructions from Widen

TIP Copy and paste medically-approved text from the product page on your idexx.com website.

Use these brand elements as you modify a template

How to make brand-compliant assets
with an agency

BEST OPTION FOR: Professional agencies outside of IDEXX
NOTE 
  • This is the most time-intensive approach for¬†creating branded assets.
  • This approach should¬†only¬†be used when creating new assets with professional agencies (e.g. for print ad design).
  • Plan extra time for the required reviews and approvals.
     

Follow these steps:

1. Choose the right specifications and guidelines below for your needs.
2. Use the brand elements below to ensure your asset is brand-compliant.
3. Get all required medical and legal approvals.
4. Review your asset with the Marketing Communications team for final brand approval.
5. Name your new approved asset. Follow the file naming taxonomy.*
6. Upload your asset to Widen using the correct upload profile* for your language.
*Download the file naming taxonomy and upload profile instructions from Widen

Use these specifications and guidelines to create your own branded asset

Summary: Your options for creating brand-compliant assets

For Widen help and training resources, contact Marketing Communications.