Policy: Secure and document rights and releases for all photos and videos used in marketing materials
 

Required rights and releases

IDEXX commissioned video or photography

Save final contract with photographer or production vendor
  • IDEXX prefers unlimited usage rights whenever possible (no expiration date, worldwide usage, use across all media channels)
     
Detail usage terms in a separate document and save as PDF (bulleted and easy to scan)
  • Expiration date
  • Approved regions/countries
  • Approved distribution channels (social media, print, broadcast)
     
Model releases
  • Release forms are required for all models featured in a photo or video commissioned by IDEXX. This includes IDEXX employees.
  • Use the following Model Release Form.

Stock photography and stock videos

Secure rights from the stock provider (Getty, iStock) and save contract with terms
  • IDEXX prefers unlimited usage rights whenever possible (no expiration date, worldwide usage, use across all media channels)
     
Detail usage terms in a separate document and save as PDF (bulleted and easy to scan)
  • Expiration date
  • Approved regions/countries
  • Approved distribution channels (social media, print, broadcast)

Companion Animal Group (CAG) photography guidelines

When selecting photos for CAG marketing communications material, be sure to refer to the CAG photo guidelines (PDF).

Download the CAG photo guidelines