Corporate and business colors
IDEXX’s corporate colors are red and gray. In addition, IDEXX businesses have a primary color. Business colors can be used as accent colors for other IDEXX businesses and applications. A few other non-business colors are also available for accent colors. Circles in the examples to the right show proportionally the presence of other business colors that should be used in designs.
Guidelines
- Primary use of color should be at 100%
- Callout boxes, tables, etc. can be used at a lighter screen of the colors.
- Number values of colors should not be changed in order to change hue. Do not darken colors.
- Use of gradients should be minimal.
- Use hex codes for web-based applications and coding. For a broader hex palette, including tints, contact IDEXX Media and Marketing Communications.
- Use of colors outside the color palette require approval by IDEXX Media and Marketing Communications.
Corporate
IDEXX Gray
PMS Cool Gray 9
CMYK 56, 46, 44, 10
RGB 118, 119, 122
HEX #76777A
NOTE: PMS Cool Gray 7 (below) is used only in the IDEXX logo and as an accent color.
IDEXX Gray
PMS Cool Gray 7
CMYK 20, 14, 12, 40
RGB 151, 153, 155
HEX #97999B
IDEXX Red
PMS Warm Red
CMYK 0, 83, 80, 0
RGB 249, 66, 58
HEX #D8292F
Companion Animal Group
Teal
PMS 7710
CMYK 81, 0, 23, 0
RGB 0, 167, 181
HEX #00A7B5
Additional accent options:
Purple
PMS 2583
CMYK 47, 72, 0, 0
RGB 160, 94,181
HEX #A05EB5
Green
PMS 376
CMYK 54, 0, 100, 0
RGB 132, 189, 0
HEX #84BD00
Water
Note: The Water color is reserved for corporate pieces that cover multiple businesses, such as internal leadership presentations. In addition, Water products have specific colors for each type of bacteria.
Blue
PMS 2191
CMYK 82, 11, 0, 0
RGB 0, 163, 225
HEX #00A3E1
BUSINESS
Aqua
PMS 2191
CMYK 82, 11, 0, 0
RGB 0, 163, 225
HEX #00A3E1
E. COLI / COLILERT
Aqua
PMS 2995
CMYK 83, 1, 0, 0
RGB 0, 169, 224
HEX #00A9E0
E. COLI / COLILERT-18
Red
PMS 7427
CMYK 8, 100, 70, 33
RGB 151, 27, 47
HEX #971B2F
E. COLI / COLISURE
Yellow
PMS 611
CMYK 7, 1, 89, 10
RGB 215, 200, 38
HEX #D7C826
ENTEROCOCCI
Purple
PMS 668
CMYK 70, 77, 7, 23
RGB 97, 75, 121
HEX #614B79
P. AERUGINOSA
Green
PMS 360
CMYK 63, 0, 84, 0
RGB 108,194, 74
HEX #6CC24A
HPC
Orange
PMS 173
CMYK 0, 82, 94, 2
RGB 207, 69, 32
HEX #CF4520
CRYPTOSPORIDIUM / GIARDIA
Teal
PMS 326
CMYK 81, 0, 39, 0
RGB 0, 178, 169
HEX #00B2A9
LEGIONELLA
Light Blue
PMS 644
CMYK 42, 10, 2, 6
RGB 155, 184, 211
HEX #9BB8D3
Livestock, Poultry, Dairy (LPD)
Note: The LPD color is reserved for corporate pieces that cover multiple businesses, such as internal leadership presentations. In addition, each LPD business has specific colors for each of its products’ species.
BUSINESS
Orange
PMS 2012
CMYK 0, 45, 100, 0
RGB 239, 150, 0
HEX #EF9600
SWINE
Dark green
PMS 369
CMYK 68, 0, 100, 0
RGB 100, 167, 11
HEX #64A70B
POULTRY
Yellow
PMS 116
CMYK 0, 14, 100, 0
RGB 255, 205, 0
HEX #FFCD00
DAIRY
Dark blue
PMS 2935
CMYK 100, 52, 0, 0
RGB 0, 87, 184
HEX #0057B8
RUMINANT
Smoke
PMS 2206
CMYK 59, 21, 17, 4
RGB 119, 159, 181
HEX #779FB5
Equine
Warm Gray
PMS Warm Gray 8
CMYK 17, 24, 25, 49
RGB 140, 130, 121
HEX #8C8279
Pet Health Network and customer outreach
Note: The Pet Health Network colors are designed, in particular, to complement and coordinate with CAG Teal.
Teal
PMS 7710
CMYK 81, 0, 23, 0
RGB 0, 167, 181
HEX #00A7B5
Orange
PMS 2012
CMYK 0, 45, 100, 0
RGB 239, 150, 0
HEX #EF9600
Sales force training
Note: For internal sales force training use only. For legal and regulatory reasons, materials branded with navy blue should not be shown outside of IDEXX.
Navy blue
PMS 2187
CMYK 100, 47, 0, 48
RGB 0, 70, 119
HEX #004677