Corporate and business colors

IDEXX’s corporate colors are red and gray. In addition, IDEXX businesses have a primary color. Business colors can be used as accent colors for other IDEXX businesses and applications. A few other non-business colors are also available for accent colors. Circles in the examples to the right show proportionally the presence of other business colors that should be used in designs.

Guidelines
  • Primary use of color should be at 100%
  • Callout boxes, tables, etc. can be used at a lighter screen of the colors.
  • Number values of colors should not be changed in order to change hue. Do not darken colors.
  • Use of gradients should be minimal.
  • Use hex codes for web-based applications and coding. For a broader hex palette, including tints, contact IDEXX Media and Marketing Communications.
  • Use of colors outside the color palette require approval by IDEXX Media and Marketing Communications.

Corporate

IDEXX Gray
PMS Cool Gray 9
          CMYK 56, 46, 44, 10
          RGB 118, 119, 122
          HEX #76777A

NOTE: PMS Cool Gray 7 (below) is used only in the IDEXX logo and as an accent color.

IDEXX Gray
PMS Cool Gray 7
          CMYK 20, 14, 12, 40
          RGB 151, 153, 155
          HEX #97999B

IDEXX Red
PMS Warm Red
          CMYK 0, 83, 80, 0
          RGB 249, 66, 58
          HEX #D8292F

Companion Animal Group

Teal
PMS 7710
          CMYK 81, 0, 23, 0
          RGB 0, 167, 181
          HEX #00A7B5

Additional accent options:

Purple
PMS 2583
          CMYK 47, 72, 0, 0
          RGB 160, 94,181
          HEX #A05EB5

Green
PMS 376
          CMYK 54, 0, 100, 0
          RGB 132, 189, 0
          HEX #84BD00

Water 


Note: The Water color is reserved for corporate pieces that cover multiple businesses, such as internal leadership presentations. In addition, Water products have specific colors for each type of bacteria.

Blue
PMS 2191
          CMYK 82, 11, 0, 0
          RGB 0, 163, 225
          HEX #00A3E1

BUSINESS
Aqua
PMS 2191
          CMYK 82, 11, 0, 0
          RGB 0, 163, 225
          HEX #00A3E1

E. COLI / COLILERT
Aqua
PMS 2995
          CMYK 83, 1, 0, 0
          RGB 0, 169, 224
          HEX #00A9E0

E. COLI / COLILERT-18
Red
PMS 7427
          CMYK 8, 100, 70, 33
          RGB 151, 27, 47
          HEX #971B2F

E. COLI / COLISURE
Yellow
PMS 611
          CMYK 7, 1, 89, 10
          RGB 215, 200, 38
          HEX #D7C826

ENTEROCOCCI
Purple
PMS 668
          CMYK 70, 77, 7, 23
          RGB 97, 75, 121
          HEX #614B79

P. AERUGINOSA
Green
PMS 360
          CMYK 63, 0, 84, 0
          RGB 108,194, 74 
          HEX #6CC24A

HPC
Orange
PMS 173
          CMYK 0, 82, 94, 2
          RGB 207, 69, 32
          HEX #CF4520

CRYPTOSPORIDIUM / GIARDIA
Teal
PMS 326
          CMYK 81, 0, 39, 0
          RGB 0, 178, 169
          HEX #00B2A9

LEGIONELLA
Light Blue
PMS 644
          CMYK 42, 10, 2, 6
          RGB 155, 184, 211
          HEX #9BB8D3

Livestock, Poultry, Dairy (LPD)

Note: The LPD color is reserved for corporate pieces that cover multiple businesses, such as internal leadership presentations. In addition, each LPD business has specific colors for each of its products’ species.

BUSINESS
Orange
PMS 2012
          CMYK 0, 45, 100, 0
          RGB 239, 150, 0
          HEX #EF9600

SWINE
Dark green
PMS 369
          CMYK 68, 0, 100, 0
          RGB 100, 167, 11
          HEX #64A70B

POULTRY
Yellow
PMS 116
          CMYK 0, 14, 100, 0
          RGB 255, 205, 0
          HEX #FFCD00

DAIRY
Dark blue
PMS 2935
          CMYK 100, 52, 0, 0
          RGB 0, 87, 184
          HEX #0057B8

RUMINANT
Smoke
PMS 2206
          CMYK 59, 21, 17, 4
          RGB 119, 159, 181
          HEX #779FB5

Equine

Warm Gray
PMS Warm Gray 8
          CMYK 17, 24, 25, 49
          RGB 140, 130, 121
          HEX #8C8279
 

Pet Health Network and customer outreach

Note: The Pet Health Network colors are designed, in particular, to complement and coordinate with CAG Teal.

Teal
PMS 7710
          CMYK 81, 0, 23, 0
          RGB 0, 167, 181
          HEX #00A7B5

Orange
PMS 2012
          CMYK 0, 45, 100, 0
          RGB 239, 150, 0
          HEX #EF9600

Sales force training

Note: For internal sales force training use only. For legal and regulatory reasons, materials branded with navy blue should not be shown outside of IDEXX. 

Navy blue
PMS 2187
          CMYK 100, 47, 0, 48
          RGB 0, 70, 119
          HEX #004677