Feature logo prominently on a white field.
- For one-color printing (e.g., packaging, faxes, and user manuals), the logo appears in black. For building signage and apparel, the logo can appear in white ensuring that the logo is clear and easy to read.
- For some applications, it may not be possible to use the logo on a white background (e.g., product labeling, user interface, and apparel). Unless otherwise noted, exceptions require approval from Marketing Communications.
- Clear zone
A minimum amount of clear space (free of text and graphics) equal to the height of the “I” in “IDEXX” must surround the logo.
- Minimum size
Print: Minimum width 0.875˝ (22 mm)
Digital media: Minimum width 100 px.
- Never convert the logo directly from CMYK to RGB in design software. Instead, use the already converted art file provided by IDEXX.