- Use the appropriate business or product color as the dominant color element.
- Always include a clear call to action (CTA) that is displayed prominently.
- The IDEXX logo should appear as part of the return address on the back of the postcard. A logo can also appear on the front of the postcard, but is not required.
- Download existing design from Widen and follow page grid as outlined.
- Refer to the IDEXX North American standard print specs for stock specifications.
- Use headlines and visual elements that help the postcard get noticed.
- Include copy that is concise and to-the-point.
- Adhere to local postal guidelines for address and required indicia.