IDEXX Online Orders Direct Mail

Legiolert Tradeshow Direct Mail

rVetLink Direct Mail

Direct mail postcard

Guidelines

  • Use the appropriate business or product color as the dominant color element.
  • Always include a clear call to action (CTA) that is displayed prominently.
  • The IDEXX logo should appear as part of the return address on the back of the postcard. A logo can also appear on the front of the postcard, but is not required.
  • Download existing design from Widen and follow page grid as outlined.
  • Refer to the IDEXX North American standard print specs¬†for stock specifications.

Best practices

  • Use headlines and visual elements that help the postcard get noticed.
  • Include copy that is concise and to-the-point.
  • Adhere to local postal guidelines for address and required indicia.