To help IDEXX print advertising stand out in a publication, adherence to the brand guidelines is more flexible than in other channels. While IDEXX logo and business color guidance should be followed, other brand elements should be employed only if they contribute to the ad being informative, memorable and persuasive. Priority should be given to compelling designs, strong visuals and concise copy.
- Ad sizes are specific to each publication. Be sure to check with your publication for specific trim size, margin, and bleed requirements.
- Calls to action should be displayed prominently—shown in red type or within a red field of color—and located in the bottom 1/3 of the page.
- Standards for IDEXX logo size should be adhered to and the logo located in the bottom 1/3 of the page.