IDEXX is the master, or primary, brand of our company. To retain its prominence as the master brand and center of our name recognition, it must be used consistently and prominently across applications.
“IDEXX” is our brand. Used at the center of commercial interaction and communication, this single word may be shown as a logo, or it may be used in context of text. In text, IDEXX is always written in all caps. Do not use the IDEXX logo immediately before the name IDEXX in a headline. For guidelines on how to show IDEXX in text with the name of a product, program, or event, please click here.
“IDEXX Laboratories, Inc.” is our legal entity, the official name of our company. The legal entity name is used in financial, legal, economic systems. IDEXX Laboratories, Inc. is not typically used in marketing or other commercial messaging.