Expressions of the IDEXX brand

Our brand standards exist to bring our story to life. With over 6,000 employees serving more than 175 countries around the world, standards serve as our guidelines to build and maintain our reputation in the marketplace. Clearly expressed across all media—from marketing materials to product design to company spaces–the consistent application of color, typography, and other brand elements helps to reinforce our core values and cement our reputation as a market leader.
Standards

Standards

Guideline booklets
Brand elements

Brand elements

Logo, circles of innovation, taglines, and templates
PowerPoint

PowerPoint

Presentation templates
LPD-ads-icon.gif

Advertisements

Catalog of print and
digital banners
Photos and brand showcase

Photos and showcase

Images and marketing material